Managerial mistakes that matter

All sales teams make mistakes but what if it’s the sales manager who is causing these errors? Gretchen Gordon lists some common behavioural errors perpetrated by sales managers that directly affect sales.

There are plenty of mistakes that sales managers make that can be easily avoided or corrected. Here are five:

Lack of consistent sales processes
The impact of having salespeople follow a consistent sales approach is thought to increase sales by 15 per c...

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