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Business Knowledge
Article from STERLING SILVER JEWELLERY (465 Articles), PENDANTS (258 Articles), EDUCATION / TRAINING (98 Articles)
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The personalised jewellery dilemma
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It was inevitable that the increased desire to personalise everything would flow into jewellery. While customers can now create their own story around their jewellery, jewellers face a challenge to maintain their own identity. AARON WEINMAN reports.
Before the popularity of branded jewellery, jewellery retailers mostly offered ranges of unbranded items as single purchases that did little to drive repeat business.
The branded revolution arrived at a time when the industry badly needed reinvigorati...
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Thursday, 23 May, 2013 03:28pm
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