Known throughout Europe for its sporty designs, Swiss movements and social media marketing, Offshore Limited promoted its latest range via a seductive and eye-catching video currently earning coverage on Youtube and French television.
Offshore’s latest ranges will now be available in Australia after Sydney-based watch distributor Moda Group, which also distributes Police and Roamer watches, finalised distribution plans for Australia and New Zealand.
Moda’s managing director, Trent McKean, said the company would be continuing the assertive social media marketing across the Australian market with heavy activity across Facebook and Youtube.
View Offshore range.
“They’re [Offshore] really aggressive online marketers very much into social media and connecting with their target markets,” McKean told Jeweller. “We’ve got the full product range ready and currently we’re working on a Facebook page.”
Offshore’s latest collection features multi-functional timepieces, large watch faces and quality Swiss watch technology. McKean believes the designs and watch quality are important selling points in the Australian market.
“We’re beginning Offshore with the new products launched at the BaselWorld watch fair [in Switzerland],” McKean said. “I just think the design, quality and price-points are going to contribute heavily to the watches’ success and I feel it has a point of difference for Australia’s market.”