“With the old stuff there’s the intricate workmanship and history to appreciate as well as the product,” Koh explained. “A lot of people prefer the old art of jewellery. “
Koh also owns a pocket watch that was used as a watch in the original Great Gatsby film.
Tiffany & Co.
The other half of this developing market is jewellery brands creating new pieces heavily influenced by the era. Tiffany & Co. has produced the jewellery for the new Great Gatsby film, and while there’s no word on whether the pieces will get a public release, there are other brands who are already producing new, Twenties-inspired pieces.
Mark Milton’s general manager Heidi Plentinger has made sure her brand Pepperpink has jumped on the trend early.
Pepperpink exhibited at the recent national Love Vintage Show, and it was the only new jewellery brand on display, with antique jewellery making up most of the show.
“There’s definitely a trend towards jewellery that is a little bit vintage,” Plentinger told Jeweller. “We’ve noticed that in styles coming out and what our customers are asking for.”
Tiffany and Co. designed jewellery for the new Great Gatsby film
“We were actually approached by the vintage show, they saw our stock and thought that we would be suitable in what they were trying to portray to the consumer,” Plentinger said.
Plentinger put the recent fascination with old-world jewellery down to a trend crossing many forms of fashion.
“An appreciation of the older style has developed, people are looking for other influences,” Plentinger said. “The antique, older styles are coming back with everything though, including clothes fashion and furniture, and jewellery is a part of that trend.”
While Pepperpink has a headstart on the competition, Plentinger said she expects similar style jewellery to proliferate soon and doubts she will be the lone new product representative at next year’s show.