Top Tips to surviving tough times
When times are tough, it’s always the same story: focus on good customer
service, pay attention to your visual merchandising and manage your
sales staff. But what does all that really mean?
When consumers aren’t spending in your store, bring your business back to basics. Jeweller lays out a collection of articles to help you install a great sales team, deliver solid management and create eye-catching visual merchandising.
Creativity, not discounting, is the key to sales success for a jewellery business.
Wanting a super sales team is not enough – you have to be committed to making it happen!
Get to know your customers with the right data and market your jewellery business more effectively by engaging them.
Thousands of customer service books are in the market telling you what to do. How about the things you shouldn’t do?
How many times have you heard that one? Learn ways to effectively handle this objection.
Research shows you have less than three seconds to make a visual statement that has the power to engage the customer’s attention.
Less is more when it comes to watch display windows.
To be successful in today’s retail climate you can’t afford to look like everyone else. Attract customers by differentiating yourself from online competitors.
How much is that jewellery in the window? An informed customer gives you a head start as they come through your door.
Retailers have been using scents in their stores as a form of gentle persuasion for years. Discover a scent for your store.
Poor stock control can bring any business to its knees. Explore options on ‘dumping’ old stock and reclaiming control of your cash flow.
It’s time for jewellers to get back to basics and concentrate on the ‘one-per-centers’ that can make or break a store.
You may need to cut costs in challenging times, but never skimp on good management because it can save your business.
Get on the front foot and turn slow times into positive times by doing all the things you never had time for.
While the economy and retail landscape is providing some challenges to jewellery business owners, retailers can use it as an opportunity to emerge stronger once the storm passes.
Will you adapt to change like the crocodile or stand still and become a dodo? Where do you stand as you’re facing a choice in the constantly evolving marketplace?
Posted July 02, 2012