The 2013/14 range was presented to a small but select group of media and celebrities, including actor and presenter Luke Jacobz and models Samantha Harris and Alice Burdeu, at the fashionable venue The Pavillion.
Those in attendance were privy to a new campaign video featuring Thomas Sabo brand ambassador, British model Poppy Delevingne. The event marked the first time the video had been shown.
Philip Edwards, managing director, DGA Australia, the Australian and New Zealand distributor of the high profile German brand, said that launches into the local market were no longer delayed after overseas release.
“We launch at the same time or only a few days after the major international release so our Australian customers are always getting the latest product,” Edwards said.
He explained that there was a great deal of feedback after the successful launch of Glam & Soul last year and Thomas Sabo himself is now playing a major role in the collection’s design.
“He [Thomas Sabo] and creative director Susanne Kolbli listened to the feedback last year and Thomas has gotten really excited and involved in the design,” Edwards said.
DGA marketing and communications manager Celeste Ferraris presented the collection and explained, “Thomas and Susanne set out to expand the tri-colour concept of yellow gold, rose gold and silver and concentrated on four new ranges.
“Love Knots is a deeply interwoven design and shows no beginning and no end which symbolises eternal love. The My Rings collection are tri-colour stackable rings and for the first time we’ve added bangles,” Ferraris said.
While the bangles are not “stackable” they are designed to be worn as multiples.
Bears and Bows is a novel new charm that features a bear with moveable arms and legs, something Ferraris described as a "playful surprise".
But the most innovative new item is surely the ear cuff, which, according to Ferraris, is “making a big come back this year.”
She said, “The new Thomas Sabo Ear Cuff is graceful and elegant and will combine beautifully in any feminine wardrobe.”
The products confirm a trend to rose gold, and, to compliment that, new rose gold-plated watch models were unveiled. The collection also features a new line of lockets that are said to “guard secret feelings”. When opened, the locket reveals a dangling three-dimensional mini-heart.
According to Ferraris, all items have been designed to be worn either as a coordinated set or as individual pieces.
The new collection will be available in August 2013.
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