Retail consultant, Peter Ryan asks, is your jewellery store drab and unimaginative? He presents a range of case studies and five key principles to explain how colourful, immersive and engaging retail experiences can breathe life into struggling independent jewellers.
Speaking of an evolving industry, if more consumers are going online, why are shopping centre rents still increasing? In an ongoing report in the April issue of Jeweller, we examine what landlords say they're doing to preserve foot traffic and encourage sales.
And, if you’re sick of customers showing print outs of diamonds from the internet, then Jeweller’s 12-page coloured diamonds special report will help in gaining a new edge over online competitors and increase margins.
Also in this month's issue, which has now been mailed, Jeweller reveals the latest trends in the highly competitive fashion watch category as well as reviewing the rise of stainless steel jewellery.
There's a whole lot more in April Jeweller, including plenty of valuable advice that could help to improve sales and profitability.
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This month's issue
Fashion
watch consumers demand the latest colours, styles and materials. Emily
Mobbs says the following roundup of 2014 trends will ensure retailers
keep their fingers on the pulse of this competitive sector. Read more.
If more
consumers are going online, why are shopping centre rents still
increasing? Nick Lord examines what landlords are doing to preserve foot
traffic. Read more.
Stainless
steel had an industrial birth, but Tennille Secomb discovers over the
past 150 years, the alloy has cast off its shackles to emerge as a major
jewellery category in its own right, both in Australia and
internationally. Read more.
Sick of customers
showing print outs from the internet? COLEBY NICHOLSON finds that
coloured diamonds can offer retailers a new edge and increased margins.
Read more.
Drab, unimaginative, price-based retailing is giving way to colourful,
immersive, engaging retail experiences that can help breathe life into struggling independent jewellers. Peter Ryan reports.
Read more.
To sell a product,
AmyK Hutchens says it’s not necessary to sell every feature and
benefit, but only to show customers that it solves their needs and that
they thought of it themselves. Read more.
Applying for finance is tricky and time-consuming … but that’s no reason
to be disheartened. Brad Bennett discusses how to create loan
applications that will win over the banks. Read more.
Sometimes the best form of marketing is no marketing at all. Tony Argyle
explains how marketing strategies within the jewellery industry are in
need of a major rethink. Read more.
Social media can be a powerful tool to help improve brick-and-mortar
businesses but there are traps that have the power to ruin reputation.
Ron Johnson reports on how to prevent such disasters. Read more.
There was much discussion last year regarding the plight of the
jewellery industry and the challenges for brick-and-mortar retailers
competing with internet sales. Read more.
Magicians have used the illusionary power of light for centuries, but
consider a gemstone that could harness this power to create a different
kind of magic show. Introducing colour change gemstones: the perfect
illusionists to take centre stage upon any wrist, finger or neck. Megan
Austin illuminates the subject. Read more.
This month, Jeweller takes a closer look at diamond, the official birthstone for April. Known as “a girl’s best friend”, the stone is the hardest of all natural materials and has been thought to possess healing properties. Read more.
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