Jewellers need to offer a point of difference, which is not always easy. Forget customer satisfaction; in this digital age you must master the art of Customer Delightment.
This is the first of a three part Counter Etiquette series – the do’s and don’ts of dealing with customers the moment they enter your store. Your sales staff can live or die on those first few seconds greeting a customer.
Counter Etiquette is so important that we have divided the topic into three episodes.
COUNTER ETIQUETTE PART 1: The Greeting
COUNTER ETIQUETTE PART 2: The Discovery
COUNTER ETIQUETTE PART 3: The Closure
Presented in conjunction with Jimmy DeGroot, the Jewelry Marketing Guy, our FREE fortnightly video training series covers some of the best jewellery retail advice to help train staff, boost sales, attract new customers and, more importantly, better communicate with current customers.
Every two weeks, Two minutes with Jimmy & Jeweller will help you and your staff get more passionate about your business with a host of advice and selling tips.
If you are looking for ways to increase your bottom-line and reinvigorate your store, then two minutes is all it will take!
And better yet, it’s FREE.
DID YOU MISS JIMMY'S LAST VIDEO?
• How to quit old stock
Getting rid of all that old stock isn't that difficult. Jimmy explains how to quit your excess merchandise and turn it into cash.
WHO IS JIMMY?
Jimmy DeGroot managed a US jewellery store for more than a decade where he tripled sales with almost no staff turnover. Jimmy’s passion is to share his sales and marketing techniques. He has now taken his knowledge worldwide by offering instore consulting and training with a series of “weekly store meeting” videos tailored for your entire team.
Jimmy’s sales and management techniques are infectious which is why Jeweller magazine approached him to create a series of training videos specifically for Australian and New Zealand jewellery retailers.
• Our short “Two minute with Jimmy & Jeweller” video series is exclusive to Jeweller readers and you can check out Jimmy's more comprehensive store training videos by clicking here.
• If you like what you see, you can get one-month FREE access to his entire website and store training videos when you subscribe to Jeweller.