Move your business forward by looking backward

Can a business truly move forward without looking backward? It’s an interesting question, and given 2015 was so eventful, Jeweller has included the ultimate review of the jewellery industry over the past 12 months in its December issue – from jaw-dropping news stories to the most popular products and best business advice published across the year.

Having looked backward, we then thought we should look forward by seeking the views of a bevy of people working in the sector. They have agreed to spill the beans on their plans for the upcoming year.

In addition to this special feature, the December issue includes an article explaining what to do if you’ve hired the wrong employee and a report on why it’s important to measure the performance of your best salespeople.

As you start to think about your New Year’s resolutions, you might also want to consider improving your staff training to boost profits. In this issue, we have a story that shows why staff development requires more than a one-off session, as well as another that explores how to identify the seven different types of retail buyers to increase your chances of closing the sale.

The last 2015 issue of Australia and New Zealand’s #1 jewellery industry magazine not only aims to entertain and educate, but also inspire retailers to achieve success in 2016 and beyond.
 

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JEWELLER'S  DECEMBER ISSUE

Backwards & Forwards special report TOP JEWELLER HEADLINES OF 2015 No one could accuse the jewellery industry of being dull, and 2015 was another year jam-packed with news stories that surprised and shocked. here is jeweller’s round-up of the standout headlines in 2015. Read more.     HOTTEST JEWELLERY PRODUCTS OF 2015 Keeping abreast of jewellery and watch trends is arguably a priority for retailers and consumers alike. Without further ado, here is a showcase of the top jewellery and watches for 2015. Read more.     JEWELLER'S BEST BUSINESS TIPS IN 2015 The pages of jeweller are well-known for providing excellent business advice – and this year was no different. Here’s a selection of the very best words of wisdom for storeowners, managers and sales staff to take into 2016. Read more.     DIGITAL TRENDS TO WATCH IN 2016 The technology sphere sure is fast-paced and the strategies launched this year to increase consumer engagement were aplenty. In order to help retailers stay abreast of changes, Jeweller has compiled an overview of some of the best small business digital ideas, insights and developments to come out of 2015. Read more.     MEET THE JEWELLERS MAKING CHANGES IN 2016 A cross section of the industry have revealed what they intend to do differently in 2016. Read more.

Business Features SECRETS TO SELLING TO THE SEVEN TYPES OF RETAIL BUYERS Customers come in all shapes and sizes. According to FRANCESCA NICASIO, staff who can identify the different types will have a greater chance at sales success. Read more.     LOYALTY: THE START AND END GAME OF RETAIL MARKETING Staff training is critical to a retailer’s marketing strategy and definitely requires more than a one-off session. BOB PHIBBS reports it’s a constantly evolving process of reminders and directional coaching. Read more.     EMPLOYED THE WRONG PERSON? READ THIS DAVID BROWN says following a clear strategy for this will ensure any changeover has only a minor impact on business. Read more.     MEASURE TOP SALESPEOPLE AND INCREASE SALES It’s important to measure all sales staff, irrespective of performance, to ensure consistency of treatment across the entire team and a fail-proof scheme should sales decline. GRETCHEN GORDON reports. Read more.

THE MONTHLY REGULARS SOAPBOX: DON'T HATE MAN-MADE DIAMONDS GARRY HOLLOWAY discusses the great man-made diamond debate. Read more.     MY BENCH: PAUL BLIGH While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery... that is until now. Read more.       CHRYSOPRASE, THE AUSTRALIAN JADE The GAA’s Australian gemstone series continues with chrysoprase, a gemstone that is said to bring good fortune and prosperity to those who wear it. MEGAN AUSTIN reports. Read more.

READ IT ALL IN JEWELLER'S DECEMBER ISSUE. OUT NOW! Did you need full access to read all the stories? From only 26c a day you can access 10 years worth of content in Jeweller's Business Library. Click here to subscribe.