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Hate your old stock? Get rid of it now!

Old product ties up cash and makes jewellery stores look tired. With the end of financial year looming, avoid old-stock stress and start moving those slow-selling items.

Dead stock not only drains cash flow and wastes staff time but it also contributes to poor business performance. About 80 per cent of the product retailers buy is reported to not sell as quickly as they thought, so it makes sense that a planned process of controlling old stock will improve cash flow and ultimately sales.

Jeweller’s June issue looks at how to get rid of old stock and balance future ordering to stop stock waste and spark sales.

June Jeweller, which has now been mailed, also features our annual bridal jewellery report. This year’s article investigates the impact societal changes such as the push for marriage equality and an increased focus on gender equality is having on the engagement ring market.

Want to have a sales culture like Apple? This month’s issue explains how independent retailers can go about replicating the winning cultures of large retailers like Apple and Amazon.

There’s a whole lot more in Australia and New Zealand’s #1 jewellery industry magazine, including plenty of useful advice that could help to improve sales and profitability. See below for more details.

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JEWELLER'S  JUNE ISSUE

FEATURES


MARRIAGE IS EVER CHANGING BUT THE RING LIVES ON
Marriage is ever-changing yet the traditional engagement ring remains popular. ANGELA TUFVESSON takes a closer look at the latest market trends. Read more.

 


 

ARE YOU TAKING ADVANTAGE OF POST-ENGAGEMENT JEWELLERY SPENDING?
Research suggests wedding jewellery spending is increasing but are jewellers taking advantage of these sales opportunities? EMILY MOBBS reports. Read more.   

 

 


HATE YOUR OLD STOCK? HERE'S HOW TO GET RID OF IT
Old stock ties up cash, takes up space and makes stores look tired. DAVID BROWN discusses how to move slow-selling items and how to balance future ordering to stop stock waste and spark sales. Read more.

 

 


STAINLESS STEEL JEWELLERY COMES UP TRUMPS
With an array of unique selling propositions, EMILY MOBBS finds it’s becoming harder for retailers to resist the appeal of stainless steel. Read more.

Business Features


UNLOCKING SEARCH PSYCHOLOGY: HOW ARE YOUR CUSTOMERS FINDING YOU?
In the digital age, businesses spend lots of time looking at the keywords shoppers use online but less energy determining why they choose them. SHELLY KRAMER says greater analysis of keyword selection might help to increase sales. Read more.

 


WANT TO HAVE A SALES CULTURE LIKE APPLE? READ THIS
The media writes endlessly about the great cultures of the super-retailers like Apple and Amazon but where do independent retailers begin when they want to build triumphant cultures? IAN ALTMAN reports. Read more.

 

 


FINDING LIGHT IN THE DARKNESS: SELL MORE IN UNCERTAIN TIMES 
The perfect time to improve any business is when competitors are worried about the sky falling. SUE BARRETT says retailers can get the jump on doomsayers with analysis, preparation and training. Read more.

 

 


GAIN REPEAT SALES FROM LAST IMPRESSIONS: HOW TO CREATE RETURN CUSTOMERS 
Where does retail marketing start? No, not from a website, a telephone call or a coupon. BOB PHIBBS believes the best marketing begins when staff show how much they care at the end of a sale. Read more.

 


 

INSTAGRAM TO INSTAGLAM: PART 2
In the conclusion of a two-part series, DEBRA TEMPLAR outlines more tips and tricks for how jewellers can increase consumer engagement and foot traffic with visually friendly platform Instagram. Read more.

THE MONTHLY REGULARS


SOAPBOX: WE NEED TO GO BIG OR GO HOME
Go big or go home, warns BRENDAN CUNNINGHAM. Read more.

 

 


 

MY BENCH: STEPHANIE VELLA
While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery... that is until now. Read more.

 

 


REPAIR TIPS FOR GEM-SET JEWELLERY
An important skill for any bench jeweller is knowing how to minimise the risk of damage when working with gem-set jewellery. IAN DUN offers advice for managing gemstones in the workshop. Read more.


READ IT ALL IN JEWELLER'S JUNE ISSUE. OUT NOW!
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Saturday, 22 July, 2017 02:54am
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