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Do you want more jewellery sales in 2017?

Christmas trading takes priority for jewellers at this time of year but why not also view the period as an opportunity to plan for increased profitability in 2017? 

The retail game has changed and tough times call for businesses to re-examine their approaches to operations – being proactive rather than reactive seems to be more important than ever.

With this in mind, Jeweller’s December issue – which is out now – provides tips and tricks for revitalising and increasing profitability in the upcoming year.

Our latest issue also includes an article that investigates how retailers can turn bad reviews into good business as well as a panel discussion on synthetic diamonds and their impact on the local market.

Jeweller’s Hits & Misses feature – an annual tongue-in-cheek review of the industry’s highs and lows – has reached the five-year mark. This month we reflect on the Hits & Misses stories that have cemented themselves in local jewellery history as well as award overall winners (no mean feat!).

The last 2016 issue of Australia and New Zealand’s #1 jewellery industry magazine not only aims to entertain and educate, but also inspire retailers to achieve success in 2017 and beyond. See below for more details.

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JEWELLER'S  DECEMBER ISSUE

FEATURES

TIPS FOR SELLING MORE JEWELLERY IN 2017
Christmas trading takes priority at this time of year but don’t forget it’s also an opportunity to prepare for 2017. EMILY MOBBS outlines handy hints for getting ahead in the New Year. Read more.   

 

 

REFLECTING ON FIVE YEARS OF JEWELLER’S HITS & MISSES
Jeweller’s annual Hits & Misses has reached the five-year mark, making it an ideal time to look back on the industry’s most unforgettable highs and lows. Read more.

 

 

SYNTHETIC DIAMOND SPOTLIGHT: PART 2
Synthetic diamonds are in focus again with Part 2 of a panel discussion tackling the sector's impact on the Australian industry. Read more.

Business Features

HOW TO TURN BAD REVIEWS INTO GOOD BUSINESS
In the internet age, just one bad review can damage sales but what if negative criticism could also be good for business? LEWIS DYSON investigates. Read more.

 

 

DON’T NEGLECT THE OBVIOUS! IT’S IMPACTING SALES
The science of selling isn’t particularly deep and often the answer to improving sales is easier to find than jewellers might think. BOB PHIBBS sheds light on some obvious but often neglected areas. Read more.

 

 

FOUR SIGNS YOU’RE A BAD MANAGER
Managers who can identify signs that they’re not doing a great job will more easily improve as leaders. PAUL KEIJZER explains how monitoring staff can help determine where any shortcomings lie. Read more.

 

 

SECRETS TO INCREASING REPEAT BUSINESS
Customer bases are more vulnerable to poaching than ever before; however, it is still possible to create extreme customer loyalty and generate repeat business. RICHARD SHAPIRO reports. Read more.

 

 

TIPS FOR IMPROVING SEO RANKINGS
Much like the manufacturing of jewellery, a successful SEO campaign takes time to build. CHRIS ASHTON says there are no shortcuts and retailers wishing to improve rankings need to start now. Read more.

THE MONTHLY REGULARS

SOAPBOX: FIGHT BACK THIS CHRISTMAS
KRZYSZTOF JAKUBASZEK's believes he has the answer to combatting online sales. Read more.

 

 

 

MY BENCH: KEVIN BAHAR
While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery... that is until now. Read more.

 

 

ART NOUVEAU JEWELLERY: EXPLORING THE LEGACY
Art Nouveau dominated jewellery design for only two or three decades up to World War 1 yet left a memorable legacy not only in the pieces that remain but also in the design and manufacture techniques it inspired. KATHRYN WYATT reports. Read more.


READ IT ALL IN JEWELLER'S DECEMBER ISSUE. OUT NOW!
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Thursday, 30 March, 2017 02:10am
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