Three ways to up-sell like a pro

Up-selling is about challenging customer preconceptions and getting them to see the value behind every product you sell. BOB PHIBBS reveals how retailers can achieve this with some simple selling techniques.

Most customers aren’t cheap; they’ve simply adopted a mindset that most products are of comparable quality – a shirt is a shirt; a pair of jeans is a pair of jeans; an umbrella is an umbrella. That is until those shirt buttons break...

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