The "Hubby Hint" campaign, from Uberkate Jewellery
Uberkate offers jewellery hints to hubbies
Posted November 22, 2011 | By Aaron Weinman
Uberkate Jewellery is targeting husbands this Christmas with an innovative online campaign.
Sydney-based designer and manufacturer Uberkate Jewellery has announced “Hubby Hint,” a campaign whereby unsuspecting husbands receive email tips about what Uberkate products their partners might like for Christmas.
Ladies are encouraged to click the “Hubby Hint” option while online window-shopping, forwarding an email ‘hint’ to their lesser half.
The campaign comes off the back of research by Uberkate founder, Kate Sutton, which detailed what consumers want for significant occasions including Christmas, birthdays and anniversaries.
Sutton outlined that the campaign limits chances of dissatisfactory purchases and minimises the amount of time spent in shopping centres during retail’s busiest time of year.
“No need to pretend you like what your hubby has brought you,” she claims. “No more fighting for a car park and avoid the Christmas crowds.”
The campaign is designed to entice more shoppers to its website. Since its inception in 2004, Uberkate has maintained a strong presence online. With over 3,500 fans on Facebook and a blog with weekly posts via its webpage, Sutton maintains a good relationship with her online market and this campaign has also garnered a positive response.
Rikki Slack-Smith, an Uberkate Facebook fan was impressed with its Hubby Hint campaign calling it “ingenious.”
“I love it,” she said. “Even the best of them [Hubbies] sometimes need a carrot dangled.”
Visit Uberkate’s website for more information on its Hubby Hint campaign and respective ranges.
More reading:
Jewellery marketing for the new consumer
Jewellers should invest in pretty websites