Database to Data-face: Know your customers

Want to know how to effectively market your jewellery business and engage your customers? Get to know your customers with the right data – you’ll be surprised with your sale results.

A cornerstone of any retail-marketing plan should be data collection. Most modern retail environments are built on significant thought and planning. Supermarkets, for example, are designed to sell, and do so with such efficiency that they can even psy...

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