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Explore jewellery apps that are already on the market
Explore jewellery apps that are already on the market
 











It's an 'Appy World: Jewellery iPad Apps

With the rapid uptake of portable devices, jewellery brands have risen quickly to meet their B2B and B2C customers through branded jewellery apps. Angela Han reports on how apps are increasingly being used in the industry.
Ice Watch
Ice Watch
Target user: B2C 
Compatibility: Tablet and Smartphone 
Features: With a simple interface, consumers can explore Ice-Watch’s full range and try each style on their wrists by taking a photo of their arm. Other functions allow users to find the nearest stockist with current location, receive latest news and releases, watch videos and take quizzes. Facebook App: Customers can enable ‘my Ice-List’ and keep track of all their favourite designs in a wish list format in five languages.
 
Nationwide
Nationwide
NATIONWIDE APP
Target user: B2C and B2B
Compatibility: Tablet 
Feature: Nationwide’s Virtual Vault app serves members with access to millions of dollars worth of jewellery and diamonds. Without having to flip through individual catalogues, retailers can present thousands of images to consumers on the spot and order, query or ask suppliers to loan items out on approval via the screen. Members can also utilise advanced search functions from 140 preferred suppliers by product type and brand name.
 
James Allen
James Allen
Target user: B2C
Compatibility: Tablet and Smartphone
Feature: James Allen takes all of its web features and bundles them into a complete branded app, Users have access to more than 20,000 diamond images and lab certificates that can be inspected with their Virtual Loupe. Every diamond and ring design has a high-definition video to highlight product, ensuring users can see their potential purchases in every light before deciding to purchase.
 
Debeers
Debeers
Target user: B2C 
Compatibility: Tablet and Smartphone 
Feature: DeBeers caters strictly to the bridal market with its latest app, where brides-to-be can explore engagement rings and matching wedding bands while being educated about diamonds and ways to style jewellery. Users can keep a wish list of favourite designs and watch videos of jewellery designers behind the scenes.
 
Dora
Dora
DORA APP
Target user: B2B and B2C 
Compatibility: Tablet and Smartphone 
Feature: Jewellery retailers can instantly access quotes in real time prices for the entire Dora wedding ring range via iPads and iPhones. The app calculates the cost according to design, ring size and metal prices, saving jewellers from costing hassles and outdated pricelists. The app can also be used as an engaging catalogue for retailers to show customers, thus doubling as a sales tool.
 
Brosway
Brosway
Target user: B2C 
Compatibility: Tablet and Smartphone 
Feature: Brosway engages users with its ‘Brosway TV Channel’, push news updates, catalogues with standardised RRP prices, games which utilise social media sharing, and the ability to find and immediately contact your local stockist.
 
Chaumet
Chaumet
Target user: B2C 
Compatibility: Smartphone 
Feature: Luxury brand Chaumet makes its products accessible to the everyday consumer by developing an app that allows users to ‘Be a Princess’. Users select a virtual tiara from Chaumet’s collection and ‘wear’ it by taking a well-positioned photo.
 
Ti Sento (Ti Sento Milano and Charming by Ti Sento)
Ti Sento (Ti Sento Milano and Charming by Ti Sento)
Target user: B2C 
Compatibility: Smartphone 
Feature: Ti Sento has two separate apps for its jewellery and charm ranges, both with similar catalogue functions and ability to maintain a Ti Sento account where users can keep a wish list. Both apps have a strong focus on current campaigns showcasing behind-the-scene movies and product photography, acting more like an interactive product brochure.
 
Simon G
Simon G
Target user: B2C 
Compatibility: Tablet and Smartphone 
Feature: Simon G’s app enables users to ‘try on’ jewellery before going in-store, and share these designs across various social media platforms. Users can find correct finger sizing, browse through catalogues and find their closest stockists.
 
Tiffany & Co (Engagenment Rings App and what makes love true)
Tiffany & Co (Engagenment Rings App and what makes love true)
Target user: B2C 
Compatibility: Smartphone 
Feature: Tiffany & Co has two separate apps, an ‘Engagement Ring Finder’ that focuses on sales, and the ‘What makes love true’ app that drives brand awareness. The ring finder helps users find stones and designs for an engagement ring, while the campaign app allows users to submit love stories, special photos and check-in meaningful locations.
 
Blue Nile
Blue Nile
Target user: B2C
Compatibility: Smartphone Feature: Blue Nile provides its app users with end- to-end customer service from design to purchase. Users can select and compare stones, choose settings, share designs via social media and check out with purchases on the phone with a variety of payment methods to over 40 countries. Other features include ‘Shake the Dream Box’ to allow users to randomly select a ring design.
 
Pandora
Pandora
Target user: B2B (Tablet) and B2C (Smartphone) 
Compatibility: Tablet and Smartphone
Feature: Pandora’s retailer iPad app has information on its full product range and provides sales training and marketing information for sales staff. Pandora’s consumer iPhone app has a ‘gift finder’ where
users can search for products by budget, occasion, preferred metal and colour. A store finder then allows customers to locate stockists and access their existing Pandora account.
 

 

More reading:Luxury Brands and Social Media
Designers and jewellers: Get a kickstart online
Facebook: A Beginnners Guide

 

6 Aussie Trailblazers: How we used social media for our brand

 



















Monday, 25 June, 2018 02:31am
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