Too much choice can harm business

The psychology of choice is an important factor when designing a website. GRAHAM JONES believes retailers should take cues from the world of online dating – where an abundance of choice can be a disadvantage.

Single people have never had so much choice; they can join dozens of dating sites and review millions of potential partners all from the privacy of their homes.

Finding the perfect partner has never been so easy, so why is the number of single people i...

Subscription required. This story is only available to Paid Subscribers.

WHY SUBSCRIBE AND WHAT'S IN IT FOR YOU?

By subscribing you can read the complete story and gain FULL access to the entire website which includes a wide range of valuable business information and stories.

We have two types of stories; General Information (free to read) and Business Knowledge (subscriber only).

Our Business Knowledge articles will help you;

• Increase sales
• Outsmart your competitors
• Find new products and ideas
• Better understand customers and trends
• Increase your management and sales skills

In addition, Subscribers have easy access to many years of archived stories, data and industry information. Instead of spending countless hours trying to locate valuable Business Knowledge, Jeweller will empower you to make more informed decisions more quickly.