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Image courtesy: <a href="http://www.pastiche.com.au/" target="_blank">Pastiche </a>
Image courtesy: Pastiche

Aussie jewellers adapt to fast-paced fashion scene

Delivering the hottest jewellery trends is paramount in today’s global marketplace, and it appears the local industry is responding to the call with a new line of thought.

Suppliers of fashion jewellery were once often considered the gatekeepers of what was and wasn’t trendy. However, this isn’t necessarily the case anymore.

Jeweller’s fashion jewellery report finds many suppliers are increasing efforts to collaborate with retailers and consumers. The feature also profiles an up-and-coming trend that may help heat up jewellery stores in the cooler months ahead.

Did you think the rough diamond trade was pretty straightforward? You may want to reconsider. The May issue of Jeweller, which has now been mailed, looks at the risks and transparency concerns surrounding rough diamond trading.

This month’s issue reports on why old jewellery may be the key to breathing new life into stores and how sharing TMI – too much information – can be deadly to the customer experience.  

There’s a whole lot more in Australia and New Zealand’s #1 jewellery industry magazine, including plenty of useful advice that could help to improve sales and profitability. See below for more details.

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JEWELLER'S  MAY ISSUE

FEATURES


STAYING ON TOP OF FASHION JEWELLERY TRENDS
Fashionistas can be a demanding bunch, always seeking the next big thing. EMILY MOBBS reveals how the local industry is responding to the call. Read more.

 

 


ROUGH DIAMOND GAMES: THE GAMBLE AND THE TRUTH
Those who thought the rough diamond trade was fairly straightforward need to think again. NURIT ROTHMANN says the game is now stacked. Read more.
 

 


 

RECYCLING JEWELLERY COULD SAVE YOUR BUSINESS
Retailers are naturally inclined to sell their newest stock but GEORGIA WESTGARTH investigates whether recommending older pieces of jewellery could be a more profitable prospect. Read more.   

 

 


PERSONAL ENCOUNTERS WITH THOMAS SABO
During his visit down under, the Thomas Sabo founder spoke with COLEBY NICHOLSON about the brand’s push towards more personalisation. Read more.

 

 


THAI JEWELLERY INDUSTRY RELAUNCHES
Seeking ways to revitalise Thailand’s reputation as a gemstone hub, the Thai gemstone and jewellery industry used the Bangkok trade fair to make two major announcements. COLEBY NICHOLSON reports. Read more.

Business Features


'ONCE UPON A TIME, THERE WAS A JEWELLERY BRAND...'
Storytelling exists in all cultures; it is used to convey learning and history, as well as to entertain children and adults alike. DENYSE DRUMMOND-DUNN discusses the use of storytelling in brand marketing. Read more.

 

 


TOO MANY CHATTY SALES STAFF? READ THIS
The establishment of a healthy sales dialogue relies upon breaking down formal barriers but salespeople can undo their hard work if they don’t know when to stop the chatter. ADAM TOPOREK reports. Read more.

 

 


IS YOUR SALES MANAGER KILLING SALES OR MAKING A KILLING?
Sales managers who are eternally frustrated with their sales teams may need to look inwards for answers. GRETCHEN GORDON says doing so will improve performance throughout the entire business. Read more.

 

 


JEWELLERY LESSONS LEARNED FROM E-COMMERCE
Most jewellers long for the days when they didn’t have to compete with internet or online retailers, but they aren’t going away. FRANCESCA NICASIO explains why it’s better to learn from digital competitors. Read more.

 


 

INSTAGRAM TO INSTAGLAM: GET MORE JEWELLERY LOVERS FOR YOUR BUSINESS
Instagram is an ideal social media platform for jewellers but it seems not all businesses are using it correctly. In the first of a two-part series, DEBRA TEMPLAR reports on how retailers should improve their practices. Read more.

THE MONTHLY REGULARS


SOAPBOX: SETTING THE MARK ONCE AND FOR ALL
TIM PEEL asks whether it’s finally time to enforce a marking system. Read more.

 


 

MY BENCH: HRATCH GHARIBIAN
While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery... that is until now. Read more.

 

 


ROMANCING THE STONE: ULTRASONIC AND GEMSTONES
The ultrasonic cleaner is an essential piece of equipment in a bench jeweller’s workshop. MEGAN AUSTIN lists basic guidelines and discusses the suitability of various gemstones for the cleaner. Read more.


READ IT ALL IN JEWELLER'S MAY ISSUE. OUT NOW!
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Saturday, 18 August, 2018 12:48pm
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