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Millennials vs baby boomers: who buys more jewellery?

The luxury retail industry is dominated by Millennials and Baby Boomers but which, if any, of these conflicting generations is more valuable to jewellers?

Jeweller’s bumper September issue investigates the spending behaviours of Millennials and Baby Boomers and how jewellery retailers can best target each group to boost sales opportunities.

If you thought diamond mines were easy enough to find then think again. This month, an industry veteran recounts his involvement in helping to discover Australia’s three diamond mines and the impediments for diamond exploration today.

September Jeweller, which has now been mailed, also looks at whether diamond and gemstone supply-chain transparency is a concern for modern-day consumers and offers a sneak peek at the hottest new products and announcements set to be unveiled at this year’s Sydney International Jewellery Fair.

There’s a whole lot more in Australia and New Zealand’s #1 jewellery industry magazine, including plenty of useful advice that could help to improve sales and profitability. See below for more details.

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JEWELLER'S  SEPTEMBER ISSUE

Show & Tell


EXCLUSIVE: SYDNEY JEWELLERY FAIR PREVIEW
The 2016 International Jewellery Fair is around the corner and Jeweller has the scoop on what visitors can expect from this year's event. Read more.

 

 


NEW PRODUCTS ON DISPLAY
The latest and greatest products will be unveiled at the 2016 International Jewellery Fair. In this exclusive preview, Jeweller offers a sneak peek of what to expect at the show. Read more.

FEATURES


SCORE MORE JEWELLERY SALES BY BRIDGING THE GENERATION GAP
The luxury retail market is dominated by two conflicting generations: Baby Boomers and Millennials. ANGELA TUFVESSON investigates which segment, if any, is more valuable to jewellers. Read more.

 

 


WHO CARES ABOUT GEMSTONE SUPPLY-CHAIN TRANSPARENCY?
How important are provenance and supply-chain transparency in modern-day jewellery retail? Are conflict diamonds still a consumer concern? NATALEE HALL and EMILY MOBBS head to the coalface to find out. Read more.

 

 


AUSSIE JEWELLERY INDUSTRY PARTIES LIKE IT'S 2016!
Celebrations abound in 2016 as a number of businesses reach milestone birthdays. Jeweller joins in on the festivities by profiling some of the organisations marking important anniversaries this year. Read more.

 

 


MINES AND TRIBULATIONS: SEARCHING FOR AUSSIE DIAMOND MINES
Australian geologist EWEN TYLER (AM) played a significant role in the discovery of Australia’s three diamond mines. Here, he reveals how they were uncovered and the impediments for diamond exploration today. Read more.

Business Features


SEO TIPS FROM THE JEWELLERY BIG BOYS
Being found on Google is becoming more important than ever but do jewellers need to pay for the privilege? LEWIS DYSON reports new studies might hold the answer. Read more.

 



DITCH THESE SALES MANAGEMENT ILLS IN 2017
September is the time when retailers set their focus on Christmas but GRETCHEN GORDON reports it’s also a great time to consider how to make next year better than the current one. Read more.

 

 


WATCHING YOUR COMPETITORS? HERE'S WHY YOU SHOULD
Everyone worries about competitors; some people even obsess over them. DAVID BROWN says rather than viewing the competition as a threat, smart retailers will look at what benefits they can glean from others. Read more.




ARE JEWELLERY SALESPEOPLE WORTH THEIR SALT?
Businesses are reliant upon sales staff to bring in enough revenue to cover not only their own expenses but also all expenses. BRIAN JEFFREY reports salespeople who don’t do this are not worth their salt. Read more.





NEWSFLASH: THERE'S A DIFFERENCE BETWEEN CUSTOMER SERVICE AND CUSTOMER EXPERIENCE
If the customer experience is perfect, is customer service even necessary? ADAM TOPOREK is adamant the answer is yes, explaining that the line between the two is misleading and retailers need to understand why. Read more.


FIVE REASONS TO USE GOOGLE ANALYTICS
Touted as essential for web marketing, Google Analytics can also be overwhelming to the casual user running a small business. IAN SPENCER outlines the best ways to interpret data from the popular analytics service.. Read more.





NEWSFLASH: THERE'S A DIFFERENCE BETWEEN CUSTOMER SERVICE AND CUSTOMER EXPERIENCE
If the customer experience is perfect, is customer service even necessary? ADAM TOPOREK is adamant the answer is yes, explaining that the line between the two is misleading and retailers need to understand why. Read more.


FIVE REASONS TO USE GOOGLE ANALYTICS
Touted as essential for web marketing, Google Analytics can also be overwhelming to the casual user running a small business. IAN SPENCER outlines the best ways to interpret data from the popular analytics service.. Read more.

THE MONTHLY REGULARS


SOAPBOX: NEVER LOSE YOUR 'TRUE' SELF
Remain true to thyself or fail, warns JO TORY. Read more.

 

 

 


MY BENCH: PHILIP STEEL
While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery... that is until now. Read more.

 

 












Friday, 17 August, 2018 12:34am
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