The ‘unstore’: fad, fiction or future of retail?

As retailers clamour to rethink retailing in the multi-channel age, CHRIS PETERSEN believes businesses should give great thought to rethinking what it means to be a store.

Are traditional stores transforming beyond their four walls? The humble retail store has been a fixture throughout the entire history of retailing.

For centuries, customers have gone to stores to purchase the items they needed but now, as consumers shi...

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