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Waging war: marketing vs sales

Should marketing be less of a focus than sales or are they equally important to retail businesses? Dale Furtwengler discusses the relationship between the two and if a peace treaty can be made.

Over the years I’ve heard much commentary about the roles of marketing and sales within business. Popular sales writer Geoffrey James has written that marketing should be subordinate to sales instead of a separate function. Obviously, marketing...

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Monday, 18 December, 2017 07:41pm
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