14/02/2024
• Graham Jones
Looking on the bright side of life is pleasant. GRAHAM JONES explains how unrealistic positivity can harm your business.
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14/07/2023
• Graham Jones
How do you handle an employee who oversteps the mark? GRAHAM JONES examines the science behind rule breaking and discusses committing ‘own goals’ in business.
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14/03/2023
• Graham Jones
The business landscape continues to morph as technology advances. GRAHAM JONES explores the importance of adaptability.
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13/03/2023
• Graham Jones
Avoid frightening your customers with austerity – at all costs! GRAHAM JONES return to explain how you can avoid falling behind the competition.
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11/05/2022
• Graham Jones
Businesses have a habit of avoiding routine maintenance, preferring to perform costly large overhauls every few years. GRAHAM JONES explains that small but consistent tweaks leads to big savings further down the line.
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09/07/2019
• Graham Jones
Writing for the web is all about using accessible language. GRAHAM JONES warns retailers not to get bogged down in business speak when creating their digital content, even if they think it sounds impressive to readers.
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10/07/2018
• Graham Jones
Online mega-retailers are dominating the market yet traditional retailers remain slow to learn from them. GRAHAM JONES discusses how traditional retail techniques are failing to impress customers.
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04/07/2018
• Graham Jones
Online mega-retailers are dominating the market, yet traditional retailers remain slow to learn from them. GRAHAM JONES discusses how traditional retail techniques are failing to impress customers.
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08/02/2018
• Graham Jones
Online businesses don’t want to receive calls. Instead, they prefer customers to complete purchases without assistance. This appears to be more convenient but GRAHAM JONES says appearances can be deceptive.
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05/09/2017
• Graham Jones
Attracting attention is not only about making noise. As GRAHAM JONES reports, the type and quality of that noise really matters when it comes to generating customer leads.
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29/02/2016
• Graham Jones
The retail industry is a master of using statistics to show that things are going well but statistics can only plaster over so many cracks. GRAHAM JONES reports.
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27/05/2015
• Graham Jones
The psychology of choice is an important factor when designing a website. GRAHAM JONES believes retailers should take cues from the world of online dating – where an abundance of choice can be a disadvantage.
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