28/10/2011
• Naomi Levin
Can white metal jewellery get any hotter next year? Naomi Levin explores what the 2012 trends will be and why the ‘whites’ will get even more popular.
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19/08/2011
• Naomi Levin
Is ethical jewellery another one of those buzz words, or is it a serious phenomenon that customers care deeply about? Naomi Levin investigates
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19/08/2011
• Naomi Levin
Emerging jewellery designers could give your store a unique point of difference. Naomi Levin finds out how the industry can make better use of these new talents
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23/06/2011
• Naomi Levin
Sure, Tiffany’s little blue box is the most powerful jewellery branding icon in the world – but how can smaller manufacturers, suppliers and retailers cash in on the cachet of brands? Naomi Levin reports.
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23/06/2011
• Naomi Levin
The shift towards brands has been swift and some jewellers have yet to catch up. Naomi Levin investigates how industry relationships are evolving.
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29/04/2011
• Naomi Levin
Do you know how your own jewellery sales staff can offer better security than CCTV, alarms, padlocks and glass cases? Naomi Levin gets some expert advice on what every jewellery store should know about reducing instances of theft.
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24/02/2011
• Naomi Levin
For decades opals have had a bad wrap. Too many of the poor quality stones have been inlaid into poorly constructed, kitsch tourist jewellery. Naomi Levin reports.
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27/01/2011
• Naomi Levin
Personalised jewellery is evolving as consumer demand shows no sign of abating in 2011. Naomi Levin discovers how jewellers can tap into this burgeoning area of the market.
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30/09/2010
• Naomi Levin
Branding might have boomed in some jewellery categories,but can it really succeed on the same level for diamonds? Naomi Levin investigates the barriers and benefits.
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25/06/2010
• Naomi Levin
All jewellery purchases are considered emotional ones, but some lines, such as charm bracelets, really tap into feelings of love and family. Naomi Levin explains.
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30/04/2010
• Naomi Levin
A wedding day is fleeting, but wedding jewellery is forever. NAOMI LEVIN takes a look at the dazzling array of options on hand for this season’s brides.
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30/04/2010
• Naomi Levin
Fashion brands continue to power into the watch market with outrageous, eye-catching styles aimed at capturing discretionary spend. NAOMI LEVIN reports.
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01/03/2010
• Naomi Levin
Perhaps someone forgot to tell to tell all those young couples about the global financial crisis. NAOMI LEVIN reports on the buoyant sales of engagement rings.
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25/09/2009
• Naomi Levin
Sifting markets looking for special treasures or harvesting ancient
seeds to make modern jewellery, NAOMI LEVIN speaks to three women who
are not only jewellers, but hunters and collectors.
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25/09/2009
• Naomi Levin
Movie stars, pop singers and sports champions are modern-day idols,
worshipped as much for the lifestyle they represent as for their
achievements. How are jewellers capitalising on these celebrities to
market their products? NAOMI LEVIN reports.
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