13/10/2015
• Stephanie Chan • Staff Journalist
Jewellery supplier Najo has launched a visual merchandising competition that aims to reward creative retailers while increasing foot traffic and sales.
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13/10/2015
• Stephanie Chan • Staff Journalist
Underscoring the importance it places on diamond branding, De Beers Group has announced a “major investment” in advertising for the Christmas-New Year trading period.
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29/09/2015
• Stephanie Chan • Staff Journalist
In another example of the evolving bridal jewellery sector, an Australian retailer has joined the likes of Tiffany & Co by launching an advertising campaign featuring real-life same-sex couples.
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28/09/2015
• Sue Cockburn
Great product, heavy promotion and competitive pricing will always assist businesses but SUE COCKBURN says customer service still remains retail’s ace in the hand, especially for new stores.
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28/09/2015
• Ross Simmonds
Top salespeople are those who understand how different emotions directly impact upon the selling process. ROSS SIMMONDS reports on how best to leverage specific personality traits.
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08/09/2015
• Stephanie Chan • Staff Journalist
An international social media guru is just one of the headline acts announced for the annual Nationwide Jewellers conference.
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25/08/2015
• Stephanie Chan • Staff Journalist
Jewellery retailers will soon have a new resource to help increase wedding ring sales, with a local supplier set to launch the promotion at the upcoming Sydney trade fair.
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19/08/2015
• Bob Phibbs
Email marketing may be ‘free’ but that doesn’t mean retailers should send emails whenever they feel like it. BOB PHIBBS discusses seven ways to ensure a campaign hits the mark and increases sales.
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19/08/2015
• Chris Petersen
Retail is predicated on well-established habits but breaking free of these is imperative for retailers looking for ways to engage the new breed of consumers. CHRIS PETERSEN reports.
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19/08/2015
• Harsh Ajmera
Twitter projects 6,000 tweets every second so it’s easy to get lost in the din. However, jewellers can cut through the noise and wow followers with these tips from HARSH AJMERA.
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18/08/2015
• David Brown
In part one of a two-part look at profitable retailing, DAVID BROWN discusses the integral components of planning, purchasing and selling new products.
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18/08/2015
• Heather McCracken
Today’s tech-savvy consumers are getting personal help at the click of a mouse. HEATHER MCCRACKEN reports on the new digital tools helping retailers put service into cyberspace.
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18/08/2015
• Stephanie Chan • Staff Journalist
An Australian diamond and gemstone supplier is taking a new marketing approach with its diamond offering in an effort to meet expanding branded jewellery demands and gain a competitive edge over online retailers.
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11/08/2015
• Stephanie Chan • Staff Journalist
This year’s Sydney trade fair is set to provide jewellery retailers with sales-boosting advice through an educational program, which includes presentations from a number of high-profile international speakers.
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11/08/2015
• Coleby Nicholson
Thomas Sabo has announced a licensing deal for an international hit song that will form part of a marketing campaign for the jewellery brand’s new Love Bridge collection.
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