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Search Results - News, gemstones, June 2014

your search of 'News, gemstones, June 2014' has 3 results.

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The diamond industry could benefit from more branding. Image courtesy of De Beers

News
Call for more diamond brands to increase demand

De Beers Group has highlighted branding and advertising as two areas that the diamond industry needs to take advantage of while demand is strong. Read more »
Consumers often confuse synthetic diamonds with fake diamonds. Image courtesy of AOTC

News
Drop 'synthetic' label for diamonds, says report

A new report has found that many consumers remain confused about the origin of synthetic diamonds, attributing one of the reasons to the use of the word “synthetic”. Read more »

News
Secrets to selling silver jewellery

Silver jewellery is extremely popular across all age groups. Are you strengthening sales by tailoring marketing campaigns and selling techniques to each demographic? Read more »

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