29/07/2014
Selling jewellery these days takes a lot more than a pretty face. In an era where social media reigns supreme, the job of a brand ambassador is far more complex than simply looking good.
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16/07/2014
• Leonard Zell
The difficult customer is a common excuse for jewellery store staff who struggle to sell but there are ways to turn all customers into sales. Leonard Zell reports.
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16/07/2014
• David Geller
The repairs department is an often overlooked but lucrative source of revenue, especially in difficult times. David Geller discusses how to price repairs properly.
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01/07/2014
Attention all jewellery industry members: times are changing and technology can no longer be ignored. Is it time you got on board the CAD/CAM revolution?
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25/06/2014
• Chris Botha
Amid the ever-changing uncertainty of the jewellery trade, one thing is certain: CAD/CAM is no longer the exception; it’s the rule. CHRIS BOTHA reports.
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25/06/2014
• Coleby Nicholson
The CAD/CAM revolution is happening. It may be quiet and peaceful, but it is changing the industry and, as Coleby Nicholson discovered, the upheaval has only just begun.
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25/06/2014
• Coleby Nicholson
Rather than being seen as a threat to the trade, many jewellers have embraced CAD/CAM and are reaping the rewards. Coleby Nicholson spoke to those on the coalface.
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25/06/2014
• Bryan Young
By now, every retailer or supplier should be using social media as part of their marketing plan. In this article Bryan Young, CEO of Retail Rescue, explains why and how.
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25/06/2014
• Emily Mobbs • Former Editor
Branded jewellery might get consumers through the door but stocking it is no sure-fire way to be successful in this market. Emily Mobbs explores how suppliers are helping retailers to provide the all-important added value.
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25/06/2014
• Emily Mobbs • Former Editor
Word on the street is that people buy brands, not products. EMILY MOBBS reports that jewellers can achieve cut-through with their store-brands if they tune-in to what consumers want.
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