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Search Results - Editor's Desk, May 2018

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Editor's Desk
Beware of being caught up in jewellery marketing jargon

Regular readers will be aware that I am not a fan of buzzwords. You know the type of thing – terms such as thought leader, empower, sea change, drill down, engagement and journey, just to name a few. And it’s even worse when it’s politically correct marketing jargon. Read more »

Editor's Desk
There's nothing easy about e-commerce

While most people are stuck with the notion that their store should, or must, have full e-commerce capabilities, COLEBY NICHOLSON has something to say. Read more »


 


Friday, 20 July, 2018 12:41pm
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