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Search Results - Editor's Desk, October 2015

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A modern-day De Beers advertisement

Editor's Desk
Would you consider ‘diamond’ a brand?

All too often the word ‘brand’ is confused with ‘label’. For example, a new product cannot be a brand because it has no heritage. However, COLEBY NICHOLSON found himself in an interesting debate about the legacy of ‘diamond’. Read more »


 


Thursday, 24 May, 2018 12:07pm
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