01/12/2014
• Nick Lord
The ability to communicate is an intrinsic part of the selling process. Nick Lord asks why is it then that so many employees seem to be speaking a foreign language?
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01/12/2014
• Bianca Mangion
Knowing what closing techniques to use – and when to use them – can be the difference between a sale and a fail. Bianca Mangion reports.
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01/12/2014
• Leonard Zell
Handing a sale over to a more experienced staff member need not be a painful process. Leonard Zell discusses how to ask for a lifeline.
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01/12/2014
• Gillian Bartlett
Today’s woman is earning more and isn’t afraid to spend it all on herself. Gillian Bartlett says reap the rewards now by speaking her language.
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14/11/2014
• Nick Fairburn
These days, practically every business you encounter says it is branding itself, but it’s staggering how few businesses understand what that really means. Nick Fairburn reports.
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14/11/2014
• David Geller
What can a 1940s American beer advertisement teach jewellers about increasing repair sales? Apparently quite a lot, according to David Geller.
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