24/01/2013
• Tony & Leanne Argyle
The dynamics of customer/retailer relationships have changed and it is crucial that jewellers see themselves as more than a mere conduit between supplier and consumer. Tony and Leanne Argyle report.
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24/01/2013
• Coleby Nicholson
Is your social media marketing really worthwhile? Coleby Nicholson believes it can be provided it has a purpose and you have a strategy.
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24/01/2013
• Kevin Ryan
If sales are down then maybe your sales staff haven’t
changed with the times. The problem with the new consumer is not their
ignorance; it’s their preconceptions, but does your staff know how to deal with
that?
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24/01/2013
Many jewellers feel that their margins are threatened by rising rents, online stores, wage penalties and other things outside of their control, however there are many ways in which retailers can fight back against margin attack.
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22/01/2013
• David Brown
These days, standing still in business is effectively going backwards. To be successful, you need to continually review your practices. Here are six ideas to help you improve, and increase, your jewellery and watch sales this year.
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