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Search Results - Tips on Selling, March 2014

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It’s not always big spending that lures customers to events

Tips on Selling
14 ways to lower the cost of marketing

25/02/2014 • Tony Argyle

Holding marketing events and promotional evenings are effective ways to increase instore traffic, gain new customers and better still ... Tony Argyle says they don’t have to cost the world. Subscription required.

Build a relationship, then pitch product

Management
First, people buy the salesperson

24/02/2014 • Sue Barrett

Here’s a simple reality: customers buy the salesperson first or they don’t buy at all. Sue Barrett explains how your sales team can develop trust for a genuine connection. Subscription required.

Management
Reward your sales superstars (then again!)

24/02/2014 • Leonard Zell

If your staff aren’t selling enough, it might be time to look at the benefits of individual incentive commission systems, which Leonard Zell believes far outweigh those of group/shared commission schemes. Subscription required.