Since its inception in 1944 the Diamond Council of America (DCA) has existed as a forum to educate jewellery sales professionals in the study of diamonds and coloured gemstones.
As the Australia and New Zealand representative, Retail Edge now offers local retailers the opportunity to enrol in DCA courses which offer them an opportunity to educate staff and enhance their abilities as sales people.
“The quality of the courses for very small prices is incredible value for money,” Retail Edge Consultants Australasian Manager, Gordon McLister said.
According to McLister, the course is more than merely education; it provides students with necessary workplace training. At the conclusion of each lesson there is either a test or questionnaire incorporating practical exercises and theory.
In addition, the courses are factual and include historical information about diamonds as well as facts that retailers ought to know, in order to increase product knowledge.
The courses are also graphically designed with simple visual attributes that incorporate photos, graphic drawings and simple navigation, in order to assist retailers with staff education and overall business success.
Retail Edge Consultants has divided the course structure into three sections. The first section details what students ‘need’ to know and outlines the tools required to provide high levels of retail service. The second part involves a ‘nice’ to know section that provides sufficient product knowledge in order to educate consumers on the differences in products. The third section focuses on professional attributes and skills that members in the jewellery industry should possess.
The primary objective of the Diamond Council of America is to make education and training financially viable for all companies and associates.
“These courses are completely flexible, and you can commence whenever you are ready. All you do is register online, and complete your assessments at the outlined stages,” McLister said.
Retail Edge Consultants offers the course at approximately AU$110 in hard copy (plus shipping) or AU$86 in online format.
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