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Search Results - Feature Stories, December 2013

your search of 'Feature Stories, December 2013' has 7 results.

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Feature Stories
Logged On: Essential social-media guide for small businesses

There have been some major developments in online marketing and social media in the last 12 months, and Jeweller has been on top of it. We've covered the most significant changes across digital media platforms and helped businesses keep their online health in check. Read more »

News
The World's Most Famous Diamonds

Many of the world’s most famous diamonds have been lost to history; they were either re-cut as is the case with the most famous diamond of all, the Koh-I-Noor, or their whereabouts is unknown. Read more »

Feature Stories
Stop Thieves

Australian retailers have been warned they are set to lose millions of dollars over the busy Christmas sales period, as opportunistic shoplifters capitalise on distracted staff to fill their Christmas stockings. Jeff Salton reports. Subscription required. Read more »

Feature Stories
12 tips for taking better jewellery photos

Studio photographer Lex McColl discusses how jewellers can capture customers with stunning smartphone images. Read more »
Kailis Jewellery

Feature Stories
Create a culture of pearls

Nicknamed "Queen of Gems", the pearl is at the centre of a fashion rethink. Jeff Salton explores how retailers can prepare for increased consumer demand. Read more »

Feature Stories
The 'new' 4Cs

In the current retail environment, consumers have an almost limitless choice of stores from which to purchase diamond jewellery. Retailers must be armed with the ability to edge out their competitors. The World Jewellery Confederation, CIBJO, has this advice for how to cultivate, capture and captivate customers. Subscription required. Read more »

Feature Stories
10 things Jeweller learned in 2013

As the industry prepares for a new year of trading, Jeweller reflects on the major issues reported in 2013. Read more »

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