01/06/2012
• Angela Han
Your customers now browse and buy in many different ways, in many different places using different media. Shopping has changed forever. Jeweller looks at how social media is revolutionising business, and asks, 'Are you changing too?'
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30/05/2012
• Angela Han
With the rapid uptake of portable devices, jewellery brands have risen quickly to meet their B2B and B2C customers through branded jewellery apps. Angela Han reports on how apps are increasingly being used in the industry.
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30/05/2012
• Coleby Nicholson
Many consider that the jewellery industry has been slow to embrace the digital age. Coleby Nicholson looks at how social media is revolutionising business.
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30/05/2012
Google+ arrived on the social media scene last year declaring it would challenge Facebook’s dominance. So far that hasn’t eventuated. But with around 100 million profiles created, it is still the gate-keeper to a substantial database of potential customers. Here are some of the positives and negatives.
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30/05/2012
If Facebook can seem like a teenage house party, then LinkedIn is
civilised networking drinks. Social media for corporates, LinkedIn is an
effective tool to network with other businesses and professionals.
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30/05/2012
Sold recently to Facebook for $1 billion, Instagram has proven it’s no
flash in the pan. This photo-sharing service is top of its class,
offering some brilliant opportunities for jewellery retailers and
suppliers to present their products.
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30/05/2012
Trying to increase business through Twitter can be a large commitment
and can threaten to become a daily obsession. Jeweller reviews the pros
and cons of using Twitter for your business.
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30/05/2012
If you haven’t heard of Pinterest, don’t worry. The virtual pinboard is
new and has become a runaway success, rapidly gaining a large, dedicated
and predominantly-female online community. As a virtual pinboard,
Pinterest is a sensational fit for the jewellery industry and its
obsession with aesthetics and style.
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30/05/2012
Personality and prettiness seem to be the most valued features of a good
blog, making it an ideal medium for the jewellery industry.
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29/05/2012
• Dean Millard • Staff Journalist
Social media can be a boon for many businesses, but there are many pitfalls. Dean Millard provides helpful advice for developing a company social media policy.
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29/05/2012
Always wanted to get on the Facebook bandwagon, but found it too daunting? Here's a walk through the first steps to creating your own business Facebook page.
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29/05/2012
Social media might have a short history, but already marketers have learned what flies and what flops. Jeweller has developed a check-list on what the experts say is best practice.
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28/05/2012
We all know eBay, but have you heard of Kickstarter and Etsy? Discover how niche digital platforms could be useful to manufacturing jewellers and designers.
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28/05/2012
Many jewellery retailers and suppliers have already had great success using social media. Discover the real-life benefits of ‘going digital’.
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28/05/2012
• Angela Han
How effective and efficient are your social media campaigns? Angela Han explores tools that help you measure and manage all the posting, tweeting and blogging.
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