30/05/2016
• Shelly Kramer
In the digital age, businesses spend lots of time looking at the keywords shoppers use online but less energy determining why they choose them. SHELLY KRAMER says greater analysis of keyword selection might help to increase sales.
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30/05/2016
• Emily Mobbs • Former Editor
With an array of unique selling propositions, EMILY MOBBS finds it’s becoming harder for retailers to resist the appeal of stainless steel.
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27/05/2016
• David Brown
Old stock ties up cash, takes up space and makes stores look tired. DAVID BROWN discusses how to move slow-selling items and how to balance future ordering to stop stock waste and spark sales.
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27/05/2016
• Emily Mobbs • Former Editor
Research suggests wedding jewellery spending is increasing but are jewellers taking advantage of these sales opportunities? EMILY MOBBS reports.
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27/05/2016
• Angela Tufvesson
Marriage is ever-changing yet the traditional engagement ring remains popular. ANGELA TUFVESSON takes a closer look at the latest market trends.
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28/04/2016
• Denyse Drummond-Dunn
Storytelling exists in all cultures; it is used to convey learning and history, as well as to entertain children and adults alike. DENYSE DRUMMOND-DUNN discusses the use of storytelling in brand marketing.
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28/04/2016
• Coleby Nicholson
Seeking ways to revitalise Thailand’s reputation as a gemstone hub, the Thai gemstone and jewellery industry used the Bangkok trade fair to make two major announcements. COLEBY NICHOLSON reports.
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28/04/2016
• Coleby Nicholson
During his visit down under, the Thomas Sabo founder spoke with COLEBY NICHOLSON about the brand’s push towards more personalisation.
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27/04/2016
• Georgia Westgarth
Retailers are naturally inclined to sell their newest stock but GEORGIA WESTGARTH investigates whether recommending older pieces of jewellery could be a more profitable prospect.
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27/04/2016
• Nurit Rothmann
Those who thought the rough diamond trade was fairly straightforward need to think again. NURIT ROTHMANN says the game is now stacked.
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27/04/2016
• Emily Mobbs • Former Editor
Fashionistas can be a demanding bunch, always seeking the next big thing. EMILY MOBBS reveals how the local industry is responding to the call.
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