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Search Results - Editor's Desk, April 2011

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While many Australian sectors are experiencing difficulty in attracting young people, a recent survey by the JAA found that 54 per cent of members were 45 or older and 21 per cent were between 56 and 65. | Source: Professional Jeweller

Editor's Desk
Call for young jewellers to unite

Jeweller editor Coleby Nicholson believes there is a need to attract more young talent to the jewellery industry and he has called upon young jewellers to unite under a new group. Read more »
Branding allows you to build relationships with your audience, which can eventually turn them into loyal customers. | Source: Adobe Stock

Editor's Desk
Shaken by the shift

There’s a lot of talk about brands these days. Everywhere you turn someone is discussing their new brand or existing brand and most of the time they are referring to the products a company sells. Coleby Nicholson has previously written about branding, with a particular focus on what is and is not a brand. This time, he discusses retail branding and the future of suppliers' branding initiatives. Read more »

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