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Search Results - Business, September 2023

your search of 'Business, September 2023' has 5 results.

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The peak-end rule, introduced by academics in the 1990s, suggested that people are much more likely to remember a highlight of an event that occurs at either the beginning or the end of a journey.

Business
How do you treat your customers after they leave?

Customers may come and go. JEANNIE WALTERS says that the impression your business leaves on a customer can live forever. Read more »
If you focus on maintaining the desire your customers have to continue a relationship with your business, this will set up the ideal conditions for successful word-of-mouth marketing. | Source: Shutterstock

Business
The keys to word-of-mouth marketing: Part I

Fewer factors influence the success of a jewellery business as much as reputation. DENYSE DRUMMOND-DUNN discusses the secrets to successful word-of-mouth marketing. Read more »
Leaders learn from their staff. It’s one of the most important things they do each day. It gives leaders the information they need to improve things for customers, employees, and sales results. | Source: Freepik

Business
Leadership in business: Look who’s talking!

What does it take to lead a business? DOUG FLEENER discusses the characteristics shared by successful trailblazers in business. Read more »
Your business will have several loyal customers responsible for driving a significant percentage of your sales, and responsible for advocating your business to others. | Source: Freepik

Business
Selling: Everything starts from a solid core

The foundation of every successful jewellery store is a solid core. DAVID BROWN reveals how an understanding of the basic principles of sport can improve your store’s sales. Read more »
Effective sales stories build connections and show your relevance to the buyer. Stories identify the common ground you stand on today and the future destination you can achieve together. | Source: Shutterstock

Business
The art and science of storytelling in sales

Storytelling is so often crucial to a successful sale. RYAN ESTIS explores the importance of understanding a narrative in retailing. Read more »

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