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In times like these, you can save your business with the right steps and even grow if you continue to keep up the right management.

Business
Six things you can do now to manage your business through COVID-19

In the midst of an unprecedented and overwhelming global crisis, DAVID BROWN offers much-needed food for thought as well as practical management tips for retail jewellers. Read more »
A pandemic is known as a ‘black swan’ event.

Business
COVID-19 impact on jewellery industry insights

The coronavirus crisis has left international businesses as exposed as local ones. ARABELLA RODEN spoke to Roland Lorie, CEO International Gemological Institute, and Avi Levy, president IGI North America, to discuss the global impact of the pandemic on the jewellery industry. Read more »

Business
Real reasons you can't close the sale - and how to overcome them

To increase the effectiveness of your sales techniques, it is critical to understand your customer’s behaviour and thinking, writes BRI WILLIAMS. Read more »

Business
Simple and effective ways to boost your word-of-mouth referrals

Building buzz around your business can be challenging, writes THOMAS YOUNG, but one of the simplest – and best – ways to market yourself is through your customers. Read more »

Business
The critical factors when managing your staff during a recession

Tough trading conditions can bring out the worst in a manager – but they are also an opportunity to show your best leadership qualities, explains BRIAN JEFFREY. Read more »

Business
The six keys to creating a website that improves your sales

There are several simple strategies you can employ to improve your website and thereby improve online sales, writes DAVID BROWN. Read more »

Business
Why repeat sales are so important – and how you can increase them

One of the most cost-effective ways to improve your business is to focus on repeat sales. RICHARD SHAPIRO explains how to keep customers coming back to your store. Read more »

Business
How to compete with your biggest competitors

Don’t be afraid of, or dismiss, your competitors, write RICH KIZER and GEORGANNE BENDER. Instead, ask yourself what you can learn from your retail rivals. Read more »
Co-ordinate your PR and marketing strategies to amplify results.

Business
Why PR and marketing go hand-in-hand

In many businesses, public relations and marketing often operate as separate departments or teams. That structure can lead to a lack of co-ordination and missed opportunities, writes WILLIAM J COMCOWICH. Read more »
Mapping your marketing on a monthly basis will keep you on track

Business
How to create a successful PR and marketing plan for 2020

The start of a new year calls for re-evaluation – particularly in tough retail conditions. EMILY SIDLEY advises how to make your PR and marketing strategy more effective in order to reach more potential customers this year. Read more »

Business
How retailers can reduce their occupancy costs

Negotiating – or renegotiating – a lease can be a difficult element of retail management. BRIAN WALKER provides advice for bricks-and-mortar retailers looking to reduce their tenancy costs in a shopping centre. Read more »

Business
Busting the myths that hold us back

In a world facing societal and systemic change, everyone should reorient their thinking towards the pursuit of the common good. SUE BARRETT presents a philosophical approach to business management. Read more »

Business
Lessons from leaving the corporate world

One of the hardest decisions is to leave the safety of a nine-to-five job. BERNADETTE MCCLELLAND shares her insights into striking out alone and succeeding on one’s own terms. Read more »

Business
A guide to keeping sales and marketing simple

When considering sales and marketing, businesses can unlock signi cant bene ts and increase sales by concentrating on the basics. THOMAS YOUNG reports. Read more »

Business
‘Once upon a time, there was a jewellery brand...’

Storytelling exists in all cultures; it is used to convey learning and history, as well as to entertain children and adults alike. DENYSE DRUMMOND-DUNN discusses the use of storytelling in brand marketing. Read more »

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