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Consumers increasingly value online reviews. Getting customers to review their experience with you is powerful. | Source: Freepik

Business
Would you please leave a review?

Consumers increasingly value online reviews. SHEP HYKEN explains why you should actively pursue reviews for your store. Read more »
What we don’t know in business hurts our ability to close sales and increase market share. The good news is with awareness comes the opportunity for change and improvement. | Source: Marchex

Business
Addressing your digital marketing blind spots

Are you struggling to generate results from your digital marketing efforts? THOMAS YOUNG discusses common mistakes. Read more »
Love him or hate him; there is no doubting the tremendous success and understanding that Elon Musk has achieved over the last 30 years in business. | Source: New Scientist

Business
Five lessons you can learn from a high-profile business leader

What can we learn from one of the most talked about people on Earth? DAVID BROWN reflects on the practices of an influential businessman. Read more »
Employees thrive when they are given clear expectations. | Source: Freepik

Business
Measuring success in sales and thriving with high expectations

Employees thrive when they are given clear expectations. DOUG FLEENER explains the importance of measuring sales performance. Read more »
Dreaming big means having the courage and ambition to set yourself a goal that may seem impossible or out of reach. | Source: School Specialty

Business
If only: Don’t be afraid to make an exhibition of yourself

Don’t be afraid to dream big. BARRY URQUHART discusses the importance of promoting your business in a post-pandemic retail landscape. Read more »
In the competitive landscape of the jewellery industry, a store's success often hinges on its staff's expertise and skills.

Business
Products and sales: For your business, it's a game of two halves

What’s the difference between product and staff training? DAVID BROWN explains the crucial distinction between two essential elements of retail. Read more »
Presumptions are like emotions; they’re automatic responses to the situations we face.

Business
Beware presumptions! They’re a management trap you must avoid

It’s human nature to make presumptions, but they can end in disaster. DALE FURTWENGLER explains how you can avoid making mistakes with self-reflection. Read more »
Maintaining a consistent understanding of who your competitors are will further strengthen your knowledge of your customers. | Adobe Stock

Business
Every successful marketing strategy begins in the same place

Marketing campaigns are rarely successful without a thorough understanding of the target audience. DENYSE DRUMMOND DUNN asks an important question – how well do you know your customers? Read more »
Every social media network is different; however, these algorithms aim to give social media users faster access to relevant content. | Source: Medium

Business
Understanding your online presence: The truth about social media algorithms

What is a social media algorithm, and how does it affect your business? SIMON DELL breaks down the fundamentals of social media marketing. Read more »
Gallup's research demonstrated a three-fold increase in engagement among employees who trust their leaders. Employees who trust their leaders are 61 per cent more likely to stay with their company and not search for another job. | Source: Adobe Stock

Business
Improve trust in your business by asking the right questions

It’s been said that trust, not money, is the currency of business and life. RYAN ESTIS details an effective strategy to improve trust within your business. Read more »
There are so many marketing strategies and so little time. | Source: Zuddl

Business
Content marketing strategies you can’t afford to ignore

There are so many marketing strategies and so little time. BETH WALKER offers advice on where to begin your marketing strategy. Read more »
If you don’t stand for something, you’ll fall for anything. | Source: Shutterstock

Business
Purpose: What does your business stand for?

If you don’t stand for something, you’ll fall for anything. MALCOLM SCRYMGEOUR asks an important question – what is your purpose? Read more »
Quality is an interesting word in business. We toss it around when discussing products, describing them as ‘high quality’ or lacking it altogether. But what is the meaning of quality? | Source: Adobe Stock

Business
What does quality mean to your customers?

Most businesses believe they offer customers a quality experience. JEANNIE WALTERS encourages you to question how true that is. Read more »
People tend to think they can achieve more than they can or believe they can do it faster than possible. The result is that they do not achieve their so-called SMART goals!

Business
Are you too optimistic about the future of your business?

Looking on the bright side of life is pleasant. GRAHAM JONES explains how unrealistic positivity can harm your business. Read more »

Business
Back to basics: Embracing the power of digital marketing

How can your business make the most of the opportunities the internet presents? SIMON DELL explains the fundamentals of a successful digital marketing strategy. Read more »

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