17/08/2009
• Garry Holloway
Round proprietary cuts give retailers an extra selling point, but how do they differ from branded generics? GARRY HOLLOWAY explains.
Read more »
|
17/08/2009
• Garry Holloway
Designers of new diamond cuts have long sought to protect their work from copycats. The two main protections are patents, which last for around 20 years, and trademarks. GARRY HOLLOWAY explains.
Read more »
|
16/08/2009
The round brilliant cut is by far the most popular diamond cut in the
jewellery market. It accounts for approximately 75 per cent of diamonds
sold today.
Read more »
View Album
4 Images
|
16/08/2009
The princess cut was designed as a square version of the round brilliant
cut. Combining superior sparkle with maximum weight retention, this cut
truly does reign supreme.
Read more »
View Album
3 Images
|
16/08/2009
Reputed for its sophisticated look, the emerald cut has less reflection and refraction than other cuts, though its larger facets are renowned for showing large, strong flashes of fire. GARRY HOLLOWAY, KATHERINE KOVACS and KATHRYN WYATT explain.
Read more »
|
16/08/2009
• Garry Holloway
The first form of marquise came from Paris, named after the Marquise de Pompadour, mistress of Louis XV. GARRY HOLLOWAY, KATHRYN WYATT and, KATHERINE KOVACS, GAA explains.
Read more »
|
16/08/2009
• Garry Holloway
There's no gem that symbolises love like the diamond - the most precious of rocks is, after all, an integral ingredient in the modern engagement ring - and no shape that symbolises love like the heart. GARRY HOLLOWAY, KATHRYN WYATT AND KATHERINE KOVACS, GAA explain.
Read more »
|
16/08/2009
• Garry Holloway
First patented in 1902, the Asscher cut reached its peak of popularity during the Art Deco period of the 1920s. GARRY HOLLOWAY, KATHERINE KOVACS and KATHRYN WYATT, GAA explain.
Read more »
|
16/08/2009
• Garry Holloway
The radiant was the first rectangular or square cut to have a complete brilliant facet pattern applied to both the crown and pavilion. GARRY HOLLOWAY, KATE WYATT and KATHERINE KOVACS, GAA explain.
Read more »
|