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Search Results - Editor's Desk, November 2011

your search of 'Editor's Desk, November 2011' has 4 results.

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Coleby Nicholson

Editor's Desk
Yellow Pages is STILL useless

If the Yellow Pages is fading, COLEBY NICHOLSON asks if it’s time for jewellers to rethink their advertising and marketing. 
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Stand behind your chair

Editor's Desk
The story ends

Bill added, “But … you spoke for two hours and your leaflet said you’ll show us the one and only secret to making money in tough times. You haven’t done that!”
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Editor's Desk
The one and only sales secret

The story goes like this: a business was struggling to survive in difficult conditions. It had traded very well during better times but was under pressure since customers had tightened their belts. Read more »
Coleby Nicholson

Editor's Desk
Make a (jewellery) pilgrimage to BaselWorld

Just as the jewellery industry is changing, so too are the international trade fairs. COLEBY NICHOLSON says the focus has now firmly shifted to Asia, except for BaselWorld of course!
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