19/08/2015
• Chris Petersen
Retail is predicated on well-established habits but breaking free of these is imperative for retailers looking for ways to engage the new breed of consumers. CHRIS PETERSEN reports.
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18/08/2015
• David Brown
In part one of a two-part look at profitable retailing, DAVID BROWN discusses the integral components of planning, purchasing and selling new products.
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18/08/2015
• Heather McCracken
Today’s tech-savvy consumers are getting personal help at the click of a mouse. HEATHER MCCRACKEN reports on the new digital tools helping retailers put service into cyberspace.
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29/06/2015
• Emily Mobbs • Former Editor
The local branded jewellery sector is anything but stagnant. EMILY MOBBS reports on the latest international entrants to set up camp and how the established brands are evolving.
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29/06/2015
• Angela Tufvesson
Gender-based marketing is a traditional approach to business; think pink for girls and blue for boys. However, recent trends indicate a shift towards androgynous and gender-neutral branding, particularly in the jewellery industry. ANGELA TUFVESSON reports on recent findings.
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02/03/2012
• Nick Lord
Rattled by online competition and depressed sales traditional retailers and jewellers are embracing multi-channel operations, like smart phone shopping, to reach increasingly more demanding customers at their point of need 24 hours a day.
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01/12/2011
• Aaron Weinman
Social media is online marketing gold, but what happens when companies lose control of their virtual stores? AARON WEINMAN reports
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03/11/2011
• Deborah Jane Goon
Despite tough economic times and the murmur of uncertainty surrounding the Sydney fair, the 2011 edition proved that the show must go on. Deborah Goon reports.
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28/09/2011
• Aaron Weinman
Christmas is the busiest time for jewellery retailers and in today's current retail climate jewellers need to be more proactive to increase sales.
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06/09/2011
• Deborah Jane Goon
Creativity knows no bounds in the world of jewellery design. Deborah Jane Goon examines these wacky, ingenious and sometimes dubious innovations from around the globe.
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23/06/2011
• Ian Cook
Sir Richard Branson epitomises a new breed of brand ambassador for jewellers – one that is more than just a famous face. Ian Cook finds out how endorsement tactics are changing.
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23/06/2011
• Naomi Levin
Sure, Tiffany’s little blue box is the most powerful jewellery branding icon in the world – but how can smaller manufacturers, suppliers and retailers cash in on the cachet of brands? Naomi Levin reports.
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23/06/2011
• Naomi Levin
The shift towards brands has been swift and some jewellers have yet to catch up. Naomi Levin investigates how industry relationships are evolving.
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23/05/2011
• Stuart Braun
Generation Y loves spending money, But with Australia’s 20-somethings digesting over 100,000 advertising messages a year how can jewellers cut through and connect? Stuart Braun reports.
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20/05/2011
• Sonia Nair
With a shaky year for retail on the cards as customers tighten their purse strings, jewellery stores need to work harder than ever to maintain their competitive edge. A store refresh can work wonders – but it needn’t break the bank. Sonia Nair reports.
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