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Search Results - Feature Stories, February 2015

your search of 'Feature Stories, February 2015' has 10 results.

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Feature Stories
Aussie jewellery brands lead the way

In an era where international jewellery brands are hungry for expansion, local suppliers are being forced to step up and provide retailers with a true blue Aussie offering. Read more »

Advertising Report
Advance Australia Flair

In an era of increasing globalisation, and where borders are irrelevant, ‘brand’ has become paramount. Business has changed; these days anyone can make a product but brands offer an emotional attachment and can make you feel better.
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Feature Stories
Brand consciousness: Competing with the big boys

As international jewellery brands jostle for market share in Australia, many suppliers have lifted their game to compete head-on. COLEBY NICHOLSON explores whether international brands have helped or hindered the local industry. Read more »

Feature Stories
Getting the best out of branded jewellery

Retailers who decide to stock brands must do more than put product in store windows and displays. COLEBY NICHOLSON chats with suppliers about how best to leverage branded jewellery. Read more »

Feature Stories
Aussie branding: a shore defence

International brands are hungry for expansion and Australian businesses are facing relentless competition at both the retail and supply levels. COLEBY NICHOLSON explores ways the local jewellery industry can shore up the defence lines. Read more »

Feature Stories
Mythbusters: truth behind jewellery valuation myths

Jewellery valuations can benefit jewellers and consumers alike; however, there’s still misunderstanding in the industry. MEGAN AUSTIN separates some common valuation myths from reality. Read more »

News
Can too much cash be a problem?

Most jewellers should be flush with cash in the first few months of the year, however, the scary reality is that it’s precisely at this time when retailers often jeopardise business profitability. Read more »

Feature Stories
Best price and best service is doomed

Retail is an ever-changing landscape and stores must address and evolve their marketing strategies to change with it. Bryan Young reports. Subscription required. Read more »
Image courtesy: Alex and Ani

Feature Stories
A charming new challenger

Collectible charm bangles have arrived. STEPHANIE CHAN profiles the latest contender in personalised jewellery and explains why retailers may want this new trend in their corner. Read more »
Image courtesy: Uberkate

Feature Stories
Words have more meaning

As the demand for personalised jewellery continues, an age-old technique is undergoing a major revival. EMILY MOBBS investigates the unique engraving opportunities available for retailers in 2015. Read more »

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