03/06/2014
• Sue Barrett
The role of the salesperson has dramatically changed. Where it was once about reciting product features and benefits, Sue Barrett says the most successful salespeople today are the ones who can think critically.
Read more »
|
03/06/2014
Silver jewellery is extremely popular across all age groups. Are you strengthening sales by tailoring marketing campaigns and selling techniques to each demographic?
Read more »
View Album
15 Images
|
29/05/2014
The bridal market continues to play a vital role for many – if not all – jewellery businesses. It’s also one of the most competitive, meaning retailers need to ensure they’re attracting consumers with points of difference and expert knowledge.
Read more »
View Album
8 Images
|
29/05/2014
• Emily Mobbs • Former Editor
Love is in the air and couples continue to flaunt it with a ring. Emily Mobbs discovers the best ways to appeal to this year’s flock of lovebirds.
Read more »
View Album
10 Images
|
29/05/2014
• Stephanie Chan • Staff Journalist
In what might be good news for jewellers, the latest research shows online sales are slowing as customers move back to traditional stores. Stephanie Chan reports.
Read more »
|
29/05/2014
• Coleby Nicholson
While all eyes were recently on BaselWorld, the ultimate showcase for the world’s top watch brands, now the focus shifts to the new watch models set to hit the Australian market.
Read more »
View Album
10 Images
|
29/05/2014
• Stephanie Chan • Staff Journalist
Silver jewellery is widely popular across all ages. Stephanie Chan explores how generation-specific marketing tactics can strengthen sales.
Read more »
View Album
13 Images
|