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Bulgari’s Mai Troppo campaign 2020, featuring spokeswomen Lily Aldridge, Naomi Scott, and Zendaya

Feature Stories
Brand Ambassadors: more than face value

INCLUDES A DECADE OF CELEBRITY CAMPAIGNS: Celebrity endorsements have been part of the marketing playbook for decades – but in the context of current consumer behaviour, is it a case of diminishing returns? IAN COOK and ARABELLA RODEN investigate. Read more »

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