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Search Results - Feature Stories

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<b>Hero Image:</b> Cartier 'Love is Love' Campaign 2021; <b>Necklace Left to Right:</b> Ania Haie, Bronzallure, Pandora

Feature Stories
An Unshakeable Movement: The Branded Evolution

Once upon a time – believe it or not – branded jewellery didn’t exist. To be clear, the industry has always had brands, but a ‘jewellery brand’ is quite different to ‘branded jewellery’. Read more »
Fancy colour diamonds offer stunning creative potential. Image: Graff Tribal Collection Campaign 2021, David Morris necklace

Diamonds
Fancy colour diamonds: A natural selection

While a relatively niche category, the creative appeal and attractive margins of fancy colour diamonds mean they continue to punch above their weight for jewellers, writes ARABELLA RODEN. Read more »

Diamonds
The evolution of branded jewellery in 2018

Branded jewellery continues to enjoy the spotlight, but has the market changed? Are consumers shifting away from branded products?  Read more »

Diamonds
True Colours: The 2018 Coloured Diamond Report

With consumers increasingly savvy about white diamonds, coloured diamonds continue to offer retailers a better margin. ALEX EUGENE reports on the best way to take advantage of these highly-prized stones. Read more »
Garden of Diamonds

Feature Stories
Gain a selling edge with coloured diamonds

Coloured diamonds are hot property and offering jewellery retailers a way to stand out from the crowd. EMILY MOBBS reports. Read more »

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