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Branded jewellery has become one of the most powerful tools available to independent jewellery retailers seeking to increase their customer base and strengthen their market presence. | Source: Messika

Directory
Beyond the Logo: Branded Jewellery

18/11/2025 • Samuel Ord
SAMUEL ORD reviews the new rules for branded jewellery, and reveals how this booming category can unlock big opportunities for retailers. Read more »
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Among Pandora’s famous 2025 ambassadors, Pamela Anderson recently turned heads on the red carpet, showcasing over 100 carats of 225 lab-created diamonds, exclusively crafted by Pandora’s custom design team.

News
The Next Chapter: Pandora revamps retail strategy in Australia

06/02/2025 • Jeweller Research
After significantly expanding its retail presence in Australia over the past year, the world’s largest jewellery brand, Pandora, is now turning its attention to strengthening relationships with independent jewellery retailers. Read more »
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Approximately 6,000 years ago in Mesopotamia, silver was used as a currency. This was before coins were adopted as the standard, so silver was traded by weight or in the form of rings. | Source: Lucy Quartermaine

Feature Stories
Bare metal silver jewellery: The bridge to younger consumers

28/11/2024 • Samuel Ord
Consumers are increasingly price sensitive. SAMUEL ORD reveals the many advantages silver jewellery offers retailers. Read more »
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‘Jewellery brands’ tend to operate as a vertically integrated business model, not as part of a wholesale model. These brands tend to be sold exclusively from company-owned stores. | Source: Messika 2023 Campaign

Feature Stories
The Branded Edge

12/06/2023 • Samuel Ord
SAMUEL ORD explains how retailers can turn small wins into significant victories with branded jewellery. Read more »
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