02/10/2019
• Alisa Meredith
Of all the social media channels, Pinterest is one of the best for driving potential customers to your website. ALISA MEREDITH explains why retailers shouldn’t overlook this crucial digital tool.
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04/07/2018
• Lilian Sue
Adding organic content is important but a mix of online content can help businesses ease the pressure to keep fans updated. LILIAN SUE discusses some online tools that can help.
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27/07/2017
• Alyssa Magid
To stand out online and grab the attention of consumers, retailers must deliver the right information in an attention-grabbing format, and promote this information properly. ALYSSA MAGID reports.
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21/10/2016
• Melissa Megginson
Pinterest operates differently to other social media platforms and, as MELISSA MEGGINSON states, understanding these differences is crucial to maximising impact on this powerful ideas platform.
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27/05/2015
• Ezra Chasser • Contributor
Traditional retailers can learn much about creating better experiences online by leveraging those provided in their physical stores. EZRA CHASSER discusses the fine art of blending online and offline engagement.
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21/01/2015
• Harsh Ajmera
It’s time to talk hashtags. HARSH AJMERA discusses what they are and how businesses can use them to strengthen their social media activity and customer engagement.
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24/01/2014
• India Nicholson• Staff Journalist
Said to generate more sales than any other social media site, Pinterest is a platform that holds plenty of potential for jewellers. India Nicholson highlights the essential functions that every retailer should know.
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