12/02/2018
Each month Jeweller's Soapbox presents the various voices of Australia's diverse jewellery industry. From young gemmologists to bench veterans, explore the multi-faceted challenges and observations of others in the trade.
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29/05/2017
Weddings may be timeless but trends play a major role in how they look and feel and retailers need to be abreast of these in order to edge out the competition.
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28/06/2016
Product returns are never fun for retailers so wouldn’t it be nice to learn how capitalise upon them or even avoid returns from happening in the first place?
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02/06/2015
When there is too much product to choose from, consumers stop focusing on positive attributes and start looking for flaws. In fact, retailers could take a lesson on this subject from the world of online dating.
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03/06/2014
Silver jewellery is extremely popular across all age groups. Are you strengthening sales by tailoring marketing campaigns and selling techniques to each demographic?
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01/07/2013
Branded jewellery is now an entrenched category that comprises so many players that the question for retailers is not whether to stock brands but which brands to stock.
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