06/12/2019
A lot has happened since our last Great Diamond Debate. In the last 12-months, the continuing brouhaha concerning natural versus lab-grown diamonds has become complex, turning into a latter-day ‘land grab’ for the hearts and minds of consumers. Read updates from industry leaders around the world weigh in on the debate.
Read more »
View Album
19 Images
|
12/02/2018
Each month Jeweller's Soapbox presents the various voices of Australia's diverse jewellery industry. From young gemmologists to bench veterans, explore the multi-faceted challenges and observations of others in the trade.
Read more »
View Album
65 Images
|
16/02/2017
The pearl has a long history but its modern-day iteration is far from old fashioned. Capitalise on current customer hype by embracing this season’s trends.
Read more »
View Album
13 Images
|
09/02/2016
A slew of retail sectors are jumping on the personalisation bandwagon, causing increased pressure for jewellers. Do you know who your newest competitors are and more importantly how to come up trumps?
Read more »
View Album
13 Images
|
09/11/2015
Newsflash: customer satisfaction and customer loyalty aren’t the same thing. Confusing them can be detrimental to your store as one is a direct reflection of sales, while the other offers entirely different insight.
Read more »
View Album
15 Images
|
29/06/2015
The key to success for any business is the right staff; however, difficult trading conditions could call for an employee review. Instead of trying to motivate people, the key is to inspire the motivated and remove the unmotivated.
Read more »
View Album
14 Images
|
02/06/2015
When there is too much product to choose from, consumers stop focusing on positive attributes and start looking for flaws. In fact, retailers could take a lesson on this subject from the world of online dating.
Read more »
View Album
17 Images
|
03/06/2014
Silver jewellery is extremely popular across all age groups. Are you strengthening sales by tailoring marketing campaigns and selling techniques to each demographic?
Read more »
View Album
15 Images
|
03/02/2014
The Christmas trading period is over and you should have plenty of cash around but this might not be the right time to knock down some of that bank loan or start those store renovations.
Read more »
View Album
14 Images
|
09/12/2013
As if there wasn’t already enough misinformation about jewellery on the internet, retailers also regularly have to deal with myths and bunkum about gemstones. Add an array of superstitions and prejudices and you quickly realise your sales staff have a lot to deal with.
Read more »
View Album
14 Images
|
07/10/2013
The new season has arrived, bringing with it new jewellery trends that consumers will be eager wear. Do you know what they are? Don’t risk becoming “so last year”.
Read more »
View Album
14 Images
|
27/08/2013
Retailers who ignore female shoppers do so at their own peril as the fairer sex are estimated to make 80 per cent of all purchasing decisions. Learn the sales and marketing secrets required to lure women.
Read more »
View Album
21 Images
|
27/05/2013
As retailing continues to evolve we ask, is the middle being squeezed tighter and tighter into a distinctive hourglass shape of high end and low end markets? If so, what are the ramifications for middle market jewellery retailers?
Read more »
View Album
13 Images
|