08/12/2019
When a customer comes in and asks you this question, you need to be equipped with the right facts to help them make an informed decision. Learn to articulate the differences and benefits of both natural and man-made stones to find the best fit for your customer.
Read more »
View Album
11 Images
|
06/12/2019
A lot has happened since our last Great Diamond Debate. In the last 12-months, the continuing brouhaha concerning natural versus lab-grown diamonds has become complex, turning into a latter-day ‘land grab’ for the hearts and minds of consumers. Read updates from industry leaders around the world weigh in on the debate.
Read more »
View Album
19 Images
|
05/12/2019
• Alan Bronstein
Of all the challenges to the diamond industry over the past four decades, today we are presented with the greatest rival to threaten natural diamond desire: synthetic diamonds.
Read more »
View Album
3 Images
|
05/12/2019
• Marty Hurwitz
When MVI Marketing first started researching consumer awareness and acceptance of lab-grown diamonds in 2004, most people in the industry thought we were crazy.
Read more »
|
05/12/2019
• Sally Morrison
While the awareness of lab-grown diamonds may generally be increasing, confusion about the product obviously still exists.
Read more »
|
05/12/2019
• Garry Holloway
There is a popular theory that synthetic diamonds are killing the natural, mined diamond business. That’s fake news! The natural diamond industry is doing a better job at harming itself than the manufactured diamond industry could ever hope to do.
Read more »
View Album
4 Images
|
05/12/2019
• Dror Yehuda
It’s a myth that, when faced with danger, ostriches bury their heads in the sand. In fact, they usually face the threat head on.
Read more »
View Album
2 Images
|
05/12/2019
• Paul Zimnisky
When James Allen, the online subsidiary of US jewellery group Signet Jewelers, began offering man-made diamonds in May this year, the company added an additional tab to its search page: ‘Earth-created Diamonds’, alongside ‘Lab-created Diamonds’.
Read more »
View Album
2 Images
|
05/12/2019
• Coleby Nicholson
A lot has happened since our last Great Diamond Debate. The continuing brouhaha concerning natural versus lab-grown diamonds is nothing but a latter-day ‘land grab’, in this case for the hearts and minds of consumers.
Read more »
View Album
22 Images
|
05/12/2019
• Arabella Roden • Former editor
In the 12 months since Jeweller’s first Great Diamond Debate, there has been more upheaval in both the natural and lab-grown categories. ARABELLA RODEN explores the implications for retailers, consumers, and the wider diamond industry
Read more »
View Album
11 Images
|
07/12/2018
Six months after De Beer’s surprised the international jewellery industry by entering the synthetic diamond market, we explore whether the decision was a strategic move to ensure competitor innovation did not become blanket disruption or whether De Beers finally saw the light and realised lab-grown diamonds are not a menace after all? Perhaps it’s even a little bit of both, or perhaps it doesn’t really matter anyway! Our Great Diamond Debate might help you decide.
Read more »
View Album
18 Images
|
06/12/2018
• Chaim Even- Zohar and Pranay Narvekar
What is really behind the jewellery industry’s greatest U-turn? CHAIM EVEN-ZOHAR with PRANAY NARVEKAR analyse De Beers’ real motives.
Read more »
View Album
4 Images
|
06/12/2018
• Paul Zimnisky
The global jewellery industry is estimated to be worth US$270 billion. PAUL ZIMNISKY reports on the staggering potential of the ‘new diamond’ economy.
Read more »
View Album
2 Images
|
06/12/2018
• Richard Garard
Lab-grown diamonds offer significant value and legitimate consumer choice. As such RICHARD GARARD says a downward price shift is unlikely.
Read more »
|
06/12/2018
• Sally Morrison
Lab-grown diamonds can create new opportunities and, according to SALLY MORRISON, allow jewellers to compete with other fashion categories.
Read more »
View Album
3 Images
|