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Search Results - The Great Diamond Debate

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Diamonds
Easy Chart: Know the facts - Natural v Lab-grown diamonds

When a customer comes in and asks you this question, you need to be equipped with the right facts to help them make an informed decision. Learn to articulate the differences and benefits of both natural and man-made stones to find the best fit for your customer. Read more »

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Sustainably created: that is the future of diamonds

Predicting the future is harder than shaping it – but creating a sustainable future is paramount, which is why many couples around the world are now choosing sustainably created diamonds for one of the most precious moments of their lives: engagement. Read more »

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The Great Diamond Debate: Round II

A lot has happened since our last Great Diamond Debate. In the last 12-months, the continuing brouhaha concerning natural versus lab-grown diamonds has become complex, turning into a latter-day ‘land grab’ for the hearts and minds of consumers. Read updates from industry leaders around the world weigh in on the debate. Read more »

News
The consumer conundrum: ‘Should I buy a lab-grown or natural diamond?’

Jewellers need to take the lab-grown diamond market potential seriously. I’m not saying everyone must dive in with both feet selling lab-grown diamonds – and there is a great range of opinions on the subject. Read more »

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Deconstructing the next great jewellery-consuming generation

In this report I wish to reiterate how absolutely critical it is that all of us understand Gen Z and the implications that this enormous consumer group holds for our industry and individual businesses. Read more »

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Fighting for the hearts and minds of diamond desire

Of all the challenges to the diamond industry over the past four decades, today we are presented with the greatest rival to threaten natural diamond desire: synthetic diamonds. Read more »

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Members of the bourse will decide if the synthetic ban is lifted

When it comes to the debate about synthetic diamonds, the Bharat Diamond Bourse (BDB) has one goal: to protect our 5,000 members and ensure buyers purchase natural diamonds. Read more »

News
Retailers, it’s time to follow the leader – your customer

When MVI Marketing first started researching consumer awareness and acceptance of lab-grown diamonds in 2004, most people in the industry thought we were crazy. Read more »

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Important lessons have been learnt from the first year of Lightbox

While the awareness of lab-grown diamonds may generally be increasing, confusion about the product obviously still exists. Read more »

News
Don’t blame synthetic diamonds for the natural industry’s woes

There is a popular theory that synthetic diamonds are killing the natural, mined diamond business. That’s fake news! The natural diamond industry is doing a better job at harming itself than the manufactured diamond industry could ever hope to do. Read more »

News
Is the ostrich finally lifting its head out of the sand?

It’s a myth that, when faced with danger, ostriches bury their heads in the sand. In fact, they usually face the threat head on. Read more »

News
Synthetic, created, lab-grown: What should we call these diamonds?

When James Allen, the online subsidiary of US jewellery group Signet Jewelers, began offering man-made diamonds in May this year, the company added an additional tab to its search page: ‘Earth-created Diamonds’, alongside ‘Lab-created Diamonds’. Read more »

News
Questioning the ethics of synthetic diamonds

Synthetic diamonds are a fundamental threat to the natural diamond industry. They are not just a competitive product like gems, pearls or gold jewellery – they are a replacement product. Read more »

News
Ensuring the terms of battle are truth and fairness

A lot has happened since our last Great Diamond Debate. The continuing brouhaha concerning natural versus lab-grown diamonds is nothing but a latter-day ‘land grab’, in this case for the hearts and minds of consumers.
  Read more »

News
Navigating change: how 2019 shaped the diamond debate

In the 12 months since Jeweller’s first Great Diamond Debate, there has been more upheaval in both the natural and lab-grown categories. ARABELLA RODEN explores the implications for retailers, consumers, and the wider diamond industry Read more »

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